Why the Green Industry Needs Third-Party Lead Gen Services
The green industry is graduating from its rambunctious infancy to its more goal-oriented toddler years, casting sales and marketing teams suddenly under the microscope of sobered investors searching...
View ArticleShould I Get A Free Home Energy Audit?
Whether to pay for an energy audit - and if so, how much - is not a simple question. The answer largely depends on your goals for the audit, the age of your home and your reason for considering the...
View ArticleArchitects Don't Know Everything About Green technology
When taking on a green building, water retrofit, renewable energy or energy efficiency project, it's important to hold your architect accountable for doing their research and due diligence selecting...
View ArticleEfficiency Before Renewables = Function Before Fashion
Due to their largely internal and invisible nature, energy efficiency projects don't get the attention of flashier renewable energy projects. This is despite their lower startup costs and more...
View ArticleWhy Home Star Will Not Pass In 2011
As much as those of us cheering for government assistance in the home energy efficiency industry dont want to admit it, the Home Star program (aka Cash for Caulkers) looks like it will not make it...
View ArticleGet an Energy Audit, Then Pick a Green Technology Project
No two properties are exactly alike, and the same applies to the budgets of the owner or manager. Going green takes planning, and there are experts to help you devise and execute this plan in a logical...
View ArticleTurning Green Technology From a Want to a Need
Selling to wants is fantastic when a surging economy leaves people flush with discretionary income, but the spend-happiness of 2003-2008 isn't coming back soon, so any business looking to penetrate new...
View ArticleGreenTechBuyer Launches Affiliate Program
GreenTechBuyer recently launched an online affiliate program helping web services informing homeowners about green technology options to monetize on their traffic while enabling meaningful change.
View ArticleWhat The Green Industry Can Learn From Drug Companies
Green Technology companies need to take marketing lessons from big pharmas playbook if they want to survive the next few years of limp economic recovery and legislative foot dragging.
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